Abby Robinson joined Fort Capital in February 2018 as our Director of Marketing and was promoted to VP of Operations & Marketing in November 2020. In her role, Abby works directly with the COO on the strategic development of company goals and reporting practices, driving forward executive-level projects, leading the company’s hiring and employee engagement efforts, and steering the marketing strategies for a broad range of initiatives.
Prior to joining Fort Capital, Abby worked as an Account Manager in New York City at several award-winning advertising agencies. She gained a breadth of experience developing fully-integrated marketing campaigns with a digital and social focus for brands including American Express, L’Oreal, JPMorgan Chase, and Pier1 Imports. After five years of ‘city living,’ Abby decided to make the move back to Texas to work at Southwest Airlines on the Marketing Communications team, and ultimately helped found their Brand Strategy team, bringing with her a driven, strategic, and results-oriented approach.
Abby is a graduate of Texas Christian University with a BBA in Marketing and Entrepreneurial Management. She is a member of the Junior League of Fort Worth and a TCU Neeley Alumni Executive Board Member. Outside of the office, Abby enjoys spending time with her husband, Andrew, and daughter, Ruthie.