The FORT Podcast: Jason Baxter on COR

Chris sits down with business partner and Fort Capital COO, Jason Baxter, to discuss the concept of Cost Reduction, Overhead Management & Revenue Generation (COR) and how it has given their team a voice and the ability to think like company owners. They’ll discuss how they were able to successfully implement COR within the culture of the business and avoiding the ‘revenue creep’.

Listen on:
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01:08 — COR: The Meaning, Defining Success and How We Implemented it at Fort Capital
05:24 — Fort Capital’s 2019 COR Challenge and What it Revealed
07:36 — How COR Became Part of Fort Capital’s Culture
09:26 — The Problem With Focusing Too Much on Revenue and ‘The Creep’
13:06 — Company Goals During COVID-19
15:18 — Rewarding the Team for Achieving Wins and How We Keep COR at the Top of Everyone’s Minds
18:08 — A Deep Dive into the Overhead Management Piece of COR
21:44 — How Fort Capital Identifies Imbalances in Processes, OKR’s, and Setting Overhead Management Goals
24:28 — The Importance of the Team Having a Voice as a Company Grows
27:52 — Setting Budgets and Fort Capital’s Re-Forecasting Tools
32:44 — Being Patient When Implementing a Process like COR

The FORT is produced by Straight Up Podcasts