The FORT Podcast: Jason Baxter on COR

Chris sits down with business partner and Fort Capital COO, Jason Baxter, to discuss the concept of Cost Reduction, Overhead Management & Revenue Generation (COR) and how it has given their team a voice and the ability to think like company owners. They’ll discuss how they were able to successfully implement COR within the culture of the business and avoiding the ‘revenue creep’.

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01:08 — COR: The Meaning, Defining Success and How We Implemented it at Fort Capital
05:24 — Fort Capital’s 2019 COR Challenge and What it Revealed
07:36 — How COR Became Part of Fort Capital’s Culture
09:26 — The Problem With Focusing Too Much on Revenue and ‘The Creep’
13:06 — Company Goals During COVID-19
15:18 — Rewarding the Team for Achieving Wins and How We Keep COR at the Top of Everyone’s Minds
18:08 — A Deep Dive into the Overhead Management Piece of COR
21:44 — How Fort Capital Identifies Imbalances in Processes, OKR’s, and Setting Overhead Management Goals
24:28 — The Importance of the Team Having a Voice as a Company Grows
27:52 — Setting Budgets and Fort Capital’s Re-Forecasting Tools
32:44 — Being Patient When Implementing a Process like COR

The FORT is produced by Straight Up Podcasts

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