The FORT Podcast: Keith Wasserman

In Episode 17, Chris chats with Keith Wasserman, Founder and CEO of Gelt Inc, one of the fastest growing real estate companies in the country. Gelt focuses on purchasing multi family communities, storage facilities and RV parks. You can connect with Keith by email or on Twitter.

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1:15 – How was Gelt started?
9:50 – Investing in The Person vs. The Project
11:23 – Why multifamily and mobile home parks as a business model?
15:23 – How do you think about the future of renting and ownership?
17:20 – Tech and Living in the Future
23:20 – Other Asset Classes for Gelt
31:15 – How do you go about entering new markets?
34:00 – Building Relationships 
36:54 – YPO Global Real Estate Fair
38:00 – Process of Finding Investors/Securing Deals
45:50 – How has your job changed as Gelt has grown?
50:38 – Where will Gelt be at the “end”?
53:05 – Keith’s Thoughts on Growth
54:14 – Gelt’s Mission, Charity, and The Future of Eduction
1:02:25 – Advice for Success


Keith Wasserman founded Gelt, Inc. in 2008 during the height of the recession and financial meltdown. Keith has been involved in the acquisition of several commercial, industrial, and residential properties mainly in the Western US now totaling over $1.5 billion in assets.  As co-founder of Happy Home Communities in 2017, Keith added the manufactured home venue to the growing list of entrepreneurial ventures he’s involved in. He oversees the company’s operations, marketing, investor relations, acquisitions, leasing, development, and disposition services. Keith graduated in 2007 from the University of Southern California from the Marshall School of Business. Keith leads Gelt’s charitable giving program and recently teamed up with Damian Langere to form The Resident Relief Foundation, a 501(c)(3) public non-profit whose focus is on helping renters avoid eviction upon an unexpected financial emergency. Keith is also a member of YPO (Young President’s Organization).

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