Building the Fort: Episode 5 Part 2

How did you get the idea for The River District?

The ah-ha moment came driving back one day from Shady Oaks.

I was coming back over the hill and I had heard what was going on, and the Trinity River makes this “U”, it’s a cool peninsula, it’s 3 minutes from downtown, all these great neighborhoods of Fort Worth are around it, the views are special, quick access to Shady Oaks and River Crest and Alta Mere and all the retail.

That’s when I pitched it to Greystar, and it worked. I thought, alright, this is going to be something and an area where we can get enough land to make a complete change. That’s what we did and that’s what we’ve been doing over the last 4 years.