The FORT Podcast: Linda Day Harrison

Linda Day Harrison is the founder of, an interactive, collaborative community of CRE brokers and other professionals. Today they discuss Linda’s experience in Real Estate as technology was becoming a major part of the industry, how she was able to build a tech company without any technical experience, the importance of building relationships both in-person and online, and how theBrokerList has impacted deals in the industry.

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(01:56) — Linda’s Start in Real Estate
(04:17) — How did you market your properties to brokers before the technology we have now?
(10:45) — How did the idea for theBrokerList come about?
(16:06) — How did you get started building the tech side of theBrokerList?
(19:13) — How many brokers are on the list today? How do you continue to grow it?
(20:23) — How has theBrokerList grown beyond just being a list?
(22:17) — Linda’s Deals & Experiences as a Result of theBrokerList
(25:27) — Looking back, what would you have done differently?
(28:08) — The Importance of Both Technology-Based Relationships and In-Person Relationships
(32:41) — What info has stood out from your community marketing discussions throughout COVID?
(34:38) — What are your thoughts on office use in the next year or so?
(38:45) — How do you keep theBrokerList’s tech up to speed without a full-time tech team?
(41:28) — What is your ultimate goal for theBrokerList?
(43:06) — Do you think about how your business is valued?
(45:53) — What’s the best advice you’ve ever been given?
(47:47) — What’s the best book you’ve ever read?
(49:04) — How can people reach you and find theBrokerList?

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